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The Store

1983-01-01118 分钟美国

THESTOREisafilmaboutthemainNeiman-Marcusstoreandcorporate<br/>  headquartersinDallas.Thesequencesinthefilmincludetheselection,presentation,<br/>  marketing,pricing,advertisingandsellingofavastarrayofconsumerproductsincluding<br/>  designerclothesandfurs,jewelry,perfumes,shoes,electronicproducts,sportswear,china<br/>  andporcelainandmanyothergoods.Theinternalmanagementandorganizationalaspects<br/>  ofalargecorporationareshown,i.e.,salesmeetings,developmentofmarketingand<br/>  advertisingstrategies,training,personnelpracticesandsalestechniques.

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