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ThefeaturedocumentarySearchingforMr.RugoffisthestoryofDonaldRugoff,whowasthecrazygeniusbehindCinema5,themid-centurytheaterchainandfilmdistributioncompany.Rugoffwasadifficult(somewouldsayimpossible)personbutwasalsothemanwhokickedartfilmsintothemainstreamwithoutrageousmarketingschemesandpurebluster.Rugoff'simpactoncinemacultureintheUnitedStatesisinestimable,andhisinfluenceontheartfilmbusiness-fromthestudioclassicsdivisionstotheindependentfilmmovementtotheriseoftheWeinsteins-isundeniable.Yet,mysteriously,Rugoffhasbecomeavirtuallyforgottenfigure.ThestoryistoldthroughtheeyesofformeremployeeIraDeutchman,whosetsouttofindthetruthaboutthemanwhohadsuchamajorimpactonhislife,andtounderstandhowsuchanimportantfigurecouldhavedisappearedsocompletely.
