Matthew Glover

Matthew Glover is a British businessman and co-founder of the Veganuary movement, which his wife Jane Land helped to create. He advocates for pragmatism when communicating with farmers, food manufacturers, retailers and restaurants, and a collaborative approach for developing more plant-based foods. In addition, he is the founder of Veg Capital, which helps fund technologies developing plant-based, fermented and cultivated alternative proteins. In December 2020, Glover and Adam Lyons created the food brand VFC, a business that went on to become an international venture.