Red Bull is one of the best-known and most successful beverage companies in the world. In Europe, the late Dietrich Mateschitz brought the stimulant drink onto the market in 1987. Mateschitz has turned Red Bull into a brand that is now one of the most valuable in the world. But what is behind the gigantic company? Who was Dietrich Mateschitz and how big was his influence in politics and the media world? The five-part documentary series “Excited – The Crazy World of Red Bull” is dedicated to (…) the Red Bull phenomenon and looks behind the facade of its creator. In addition to the major milestones, the documentary series also reflects the dark side that comes with Mateschitz and his company. The entrepreneur himself has made controversial statements in the past. Despite their success, the sports teams and sporting events it sponsors are not viewed positively everywhere.