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Mara is a former stripper, showy and far from being the dumbest. She will soon turn 30, and from this she is experiencing an acute crisis of self-realization. To prove to others, and first of all to herself, that she is capable of something more than baring herself in public for money, Mara decides to become a business woman. She begs her longtime sponsor, Yurich, to give her control of the beauty salon, but he has other plans for her. Eventually, Mara becomes the manager of a small and run-down car wash on the outskirts of town. Will she be able to get comfortable in a new role for herself and raise a decaying business from the bottom?