Fight Back! was the first news-variety program on television, created, produced, and hosted by David Horowitz. Consumer reporter David Horowitz tested the accuracy of product advertisements and provided advice to consumers on how not to get ripped off. In the 1970s, he sparked a pop-culture movement that empowered millions of Americans to stand up for their rights. David pioneered consumer reporting on TV, and his work inspired imitators at news channels worldwide. He exposed rip-offs, scams, and bad business practices. He tested truth in advertising through his popular commercial challenges, which made him a pop culture icon. David appeared on The Tonight Show Starring Johnny Carson 40+ times. He guest-starred on The Golden Girls and was referenced on The Simpsons. He won 15 Emmy Awards, over 400 awards from government and citizen groups, and helped pass more than 50 pieces of consumer-related legislation in America.