The Secrets of Branding

Discover the secrets behind the brands recognized the world over as this insightful eight-part series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It also reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising, and marketing gurus share insights into the dos and don'ts of brand development. A BBC Production. (50 minutes each)