Various celebrities, including actress Karolin Oesterling and comedian Simon Pearce, act as a ride-sharing agency and take unsuspecting passengers with them. They not only experience the journey from one city to the other, but "the craziest trip of their lives". More precisely, they experience their personal nightmare on wheels with all sorts of nasty surprises, the intensity of which increases continuously. The longer you can stay in the car, the more money you will win at the end of the journey. The passengers only find out about this at the end of their bad trip.
