Germany's Tastiest Idea

The show "Germany's Tastiest Idea" offers young companies from all over Germany the chance to bring their specially created product to customers at a major supermarket chain. In the process, the inventors have to face 60 selected test eaters, whom they have to convince that their product is excellent for them. Different teams compete against each other in several rounds until one winner is finally determined. The winner's product is then sold in supermarkets throughout Germany.