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InEurope,foodmanufacturershavesignedupto‘responsibilitypledges’,promisingnoaddedsugar,preservatives,artificialcoloursorflavoursandnottotargetchildren.SowhyaretheyusingtacticsbannedintheWestinthedevelopingworld?There,theyhavecreatedultralowcostproductswithhigherlevelsofsalt,sugarandsaturatedfats.FilmedinBrazil,IndiaandFrance,weinvestigatethenewtacticsofbrandslikeCoca-Cola,McDonald’sandDomino’sPizzaandtheirroleintheglobalobesitycrisis.