
AccordingtoHarunFarocki,today'sphotographersworkinginadvertisingare,inaway,continuingthetraditionof17thcenturyFlemishpaintersinthattheydepictobjectsfromeverydaylife-the"stilllife".Thefilmmakerillustratesthisintriguinghypothesiswiththreedocumentarysequenceswhichshowthephotographersatworkcreatingacontemporary"stilllife":acheese-board,beerglassesandanexpensivewatch.<br/> ThisremarkablefilmbyHarunFarockiisapowerfulessayandcommentaryoncontemporarylife.Itcomparesthestill-lifesoftheDutchpainterswiththestill-lifesoftoday:Photographsforadvertisementsforcheese,beerandwatches.Farocki'sfilmisaboutobjectsbecause,accordingtothedirector,"Godsandheroesarenolongerimaginable."Usingbehind-the-scenesglimpsesofmodernadvertisingoffices,whereemployeestoilattheproperplacementofobjectsformaximumsaleseffect,Farockipresentsavisionofourrealityinwhichobjectsbearwitnesstotheirproducers.Intheseobjectsisanewimageofman.

