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DenisPantis,thesonofaGreekimmigrant,becamepassionateaboutrock'n'rollinthemid-1950s.Hisdream?TobecomethenextElvis.Instead,hewastobecomethemostimportantrecordproducerinthe1960s.Thisdocumentaryretracesthecareerofthemannicknamed"thekingofsingles".Aroundhim,anewgenerationofstars,producers,musiciansandlyricistswouldemerge,whotogetherwouldsetupan"independent"recordindustrylikenootherintheworld.