
BeitarJerusalemisthemostpopularandinfluentialsoccerteaminIsrael.ItalsohappenstobetheonlyonethathasnevercontractedaMuslimplayer.ForeverPurefollowstheteamoverthetumultuous2012-2013season.Theteam’sownerisArcadiGaydamak,awealthyIsraeli-Russianwithpoliticalambitionsandanextremelydubiousreputation.Followingasuccessfulfirstfewgames,GaydamakcausesshockwaveswhenasecrettransferdealbringstwoMuslimplayersfromChechnyaontotheteam.Bothyoungmenhavetofaceracistchantsandchorusesofwhistlesfromthecrowd;theslogansonthebannersread“DeathtotheArabs”and“ForeverPure.”Initially,theoppositioncomesfromjustasmallgroupofradicalfans,butonethingleadstoanotheranditspiralsintopopularrevoltandatotalboycott.Theseeventshavehugeconsequencesfortheteam–theirperformancetakesanosedive,there’sdisunityamongtheplayersandagrimatmosphereinthestadium.Thisfilmistestimonytothedevastatingeffectsofracism.