The Store

THESTOREisafilmaboutthemainNeiman-Marcusstoreandcorporate<br/>　　headquartersinDallas.Thesequencesinthefilmincludetheselection,presentation,<br/>　　marketing,pricing,advertisingandsellingofavastarrayofconsumerproductsincluding<br/>　　designerclothesandfurs,jewelry,perfumes,shoes,electronicproducts,sportswear,china<br/>　　andporcelainandmanyothergoods.Theinternalmanagementandorganizationalaspects<br/>　　ofalargecorporationareshown,i.e.,salesmeetings,developmentofmarketingand<br/>　　advertisingstrategies,training,personnelpracticesandsalestechniques.