Sell, Sell, Sell!

In nine programmes, two teams of new well-known Danes are introduced, who must compete to sell the most possible. The goal is to win over the opposing team, and thus get the opportunity to reach the final. The 10th and last program is the grand finale, where the two teams that have earned the most during the season must compete for the final victory. In the final, the winning team must choose which charity all the teams' earned money will go to.