Secrets of Branding

The Secrets of Branding asks the question "what's behind the label?" Discover the secrets behind the brands recognised the world over, as this insightful series The Secrets of Branding looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – The Secrets of Branding shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the do's and don'ts of brand development.