The Rebel Billionaire

Richard Branson, the thrill-seeking founder of the Virgin Group of Companies (including airline, publishing, music and hotel empires), whisks 16 lucky Americans to a variety of international destinations to undertake elimination challenges -- physical and daredevil-type stunts as well as "Apprentice"-style business tasks. The last contestant left standing wins $1 million and a stint as president of one of Branson's companies.