Die Lieblingsmarken der Deutschen

With facts and background information about Aldi, IKEA, LEGO and McDonald's, the series of reports looks at some of the biggest brands that accompany life in Germany every day. Celebrities like Joey Heindle and Janine Kunze, together with the expert Jon Christoph Berndt, look at the four labels and share their own experiences and assessments with the viewers. The guests explain why these brands are so successful and how exactly they shape the everyday life of Germans.