How You Decide: The Science of Human Decision Making

Those three activities—choosing a paint color, changing a habit, and purchasing a gift—might seem unrelated at first glance. But all are examples of the fascinating process of human decision making. Thousands of times each day, even tens of thousands by some estimates, we are presented with choices that require a decision. From the mundane to the life-changing, our brains are constantly working to solve these decision puzzles.